The Economic Policy Group (EPG) is an economic and strategy consulting firm based in London.We offer social impact analysis, and economic and regulatory policy advice to corporations and the third sector around the world. (http://www.economicpolicygroup.com/about.html#)
“It’s not who you know, it’s what who you know knows.” (Noshir Contractor)
According to John Brown and Paul Duguid knowledge can be defined by three criteria, namely: knowledge is associated with a knower, knowledge is embedded in the knower, and to become a knower a person needs to be committed to understanding the information presented to him (Brown & Duguid 2008:119:120). In organisations this knowledge comprises experience, specialist skills and the practical knowledge of how the organisational processes operate (Orlikowski 2002).
Social Networking 2.0 provides users with the ability to create a global list of contact details (either in a graphical or text-based format) of people with whom they have strong professional ties, co-workers, colleagues and people they do business with, who they trust enough to be associated with and even recommend to others (Gorge 2007).
This contact list is different from other electronic directories in that the information is linked directly to the profiles created and maintained by the contact himself, allowing for automatic updates of changes to contact details, current activities, interest and specialist skills and expertise, in a searchable format (Boyd S. 2006; ClearSwift 2007a).
Social Networking 2.0 can assist organisations to create an online resource containing the accumulated wisdom of the organisation, by allowing knowledge to be codified, searched and shared (Cairncross 2001:131, 134; IBM 2007). By decreasing the use of e-mails and other disruptive communication methods, the use of asynchronous communication methods, such as blogs and wikis, can increase productivity and work flow efficiency
In case of the Economic Policy Group (EPG) the company has not achieved what it should have achieved through wiki ideas and blogging and remain inactive which may not provide them success as it should have